Introduction to the Blogosphere

What	webinar
When	Apr 20, 2007 from 12:30 pm to 01:30 pm
Attendees	Pete Blackshaw, CMO for an energizing
Add event to calendar	vCal iCal GooCal

by Zinayida Petrushyna — last modified Mar 26, 2007 02:28 PM

Tens of millions of consumers are blogging, but why? What motivates consumers to express themselves through this new publishing format? More importantly, how is the collective voice of bloggers impacting brand awareness and reputation? Who the most important bloggers? Should my brand be more concerned with the "A-list" political blogger or the socially connected "Power Mom" blogger?

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